MSGM

Last year, for my birthday, I went to this very hip new store to find the perfect dress. I was looking through the racks, when I am caught by the pop of colors and the funky-looking designs of this new (at the time) brand, MSGM. A year later, Dolce & Gabbana's new shop Via Spiga 2, that not only sells Dolce & Gabbana, but also other brands, is selling MSGM as part of their "new designers" category. The brand was created in in 2008 by Massimo Giorgetti and another creative in partnership with Paoloni Group in 2008. Both men and women collections are designed by Massimo Giorgetti, and the Studio Zeta Milano is in charge of the distribution. Their influence is indie-rock music and culture, so their blog, found on their website (http://msgm.it/blog.html), you can find new albums coming out, videos, and art.